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Digital Marketing Manager

About the Job

Chumbak is looking for a Digital Marketer to design and execute effective customer acquisition campaigns for our high growth company based out Bangalore, India. You should have a proven track record in driving user acquisition and traffic for B2C brands. Must have deep understanding of online marketing tools and analytics.


Role & Responsibilities

  • Responsible for driving web traffic to and our iOS and Android apps to increase sales utilizing a range of channels primarily in Google Adwords, Facebook Ads, E-mail Marketing, SEO and App marketing.
  • Write effective ad copies to drive engagement.
  • Identify and implement website best practices that drive a best in class customer experience to improve marketing effectiveness, maximize conversion rates and grow the e-Commerce channel.
  • Devise all campaign strategies, track and report on campaign performance and effectiveness and continuously optimize to drive better results. 
  • Work with cross-functional teams (engineering, design, product, and marketing) towards timely and quality execution of marketing strategies.
  • Provide user experience, communication and creative inputs to product and design teams
  • Deeply understand customer behaviour and uncover new customer insights which can be used to drive marketing campaigns.
  • Continuously experiment with new technologies/offerings in the online marketing space to drive engagement and acquisition

Desired Experience and Skills

Education : BTech / MBA
Years of Experience : 3-5 years

Should have :

  • Prior experience in a similar role driving user acquisition & repeat traffic in a B2C e-commerce company.
  • Very strong on problem solving skills and logical reasoning, extremely data driven. Able to track and report on marketing effectiveness and create numbers based marketing strategies.
  • Minimum 3-5 years of digital marketing experience in Google Adwords, Facebook Ads is mandatory with expertise in re-marketing.
  • Experience in E-mail Marketing, SEO and App marketing will be a plus.
  • Excellent written skills and experience in writing awesome ad copies.
  • Should have a customer-centric approach.
  • Experienced with A/B testing with a strong understanding of current online marketing concepts, strategy and industry best practices.
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