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Sr. Executive - Social Media & Community

About the Job

As a brand Chumbak has been primarily vocal on social media. We have created and built our brand through engagement with our customers over platforms like Instagram, Facebook and Twitter. The next step in this evolution is to create a constant two- way line with our customers. The brand needs to start expressing itself a lot more strategically as we grow our retail footprint both online and offline. And we believe that Social Media is where the brand can truly express itself.

You will walk into a role that is demanding, a whole load of fun and at the same time in need of huge amounts of organization and clear thinking. You will be expected to be the one ‘go to’ person for all things ‘community’ related. Creating storylines around the brand, ensuring that our customer base is engaged and that we have a living, breathing ecosystem of influencers is key to the existence of the brand. 

All that and a lot more will encompass your role. Read on to discover the specific expectations from you.

 

Role & Responsibilities

  • Managing Chumbak’s social media presence across all social channels.
  • Driving customer engagement both online and offline through Chumbak’s digital presence.
  • Ideating, building and executing social media campaigns. 
  • Coordinating with Analytics team to understand what content is working and how we can constantly generate a stream of content which informs buyer behavior.
  • Curating relevant content to reach the company’s ideal customers.
  • Creating, curate, and manage all published content (images, video and written).
  • Monitoring, listening and responding to users in a “Social” way while cultivating engagement.
  • Developing and expanding community and/or blogger outreach efforts. This will include mapping out events where influencers would participate, planning their contribution, managing them and creating an impactful ecosystem of influencers around the brand.
  • Overseeing social media asset design.
  • Coordinating with the e-commerce and product team, define promotion campaigns, competitions, events, and product launches, in order to implement them on various platforms. This would also involve active coordination with the offline team to understand the support our brick and mortar stores require too.
  • Compiling fortnightly reports for management. 
  • Becoming an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate. 
  • Demonstrating ability to map out marketing strategy and then drive that strategy proven by testing and metrics. This would involve measuring outreach on specific brand campaigns, performance, augmentation and an understanding of overall brand health.
  • Developing a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
  • Monitoring trends in Social Media tools, applications, channels, design and strategy.
  • Analyzing campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
  • Monitoring effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.


Desired Experience and Skills

Education : Graduate in Journalism, Literature or Media, Communication, Marketing. 
Years of Experience : 1-3 years

Should have:

  • Worked in a digital agency or for the digital team in a company, preferably in a retail setup.
  • Enthusiastic about social media and comfortable managing brand perceptions on Social media across Facebook, Twitter, Instagram and Pinterest.
  • Very comfortable working on Social Media aggregation platforms such as Iconosquare/Hootsuite. Knowing clearly the difference between how to treat a brand issue versus a customer service issue.
  • Constantly evolving content and engagement activities online in line with the brand.
  • Comfortable writing out content suited for all platforms; from the Chumbak blog to Pinterest.
  • Proactive, high organizational and executional skills are a must. 
  • A team player is a must, we’re a small team of people working on tight timelines and we all pitch in to help each other out. 
  • A sense of humor and appreciation for the oft neglected art of building a brand that is engaging and lovable.
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