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Retail Store Manager

Role and responsibilities of Store Manager


  • Business targets are achieved within given period of time.


Daily briefing

  • Sales of the previous working day as against targets
  • Store and Individual Targets for the current day
  • Any implementations (Schemes, New Processes, VM or Marketing POS) that have to be started on that day
  • Any significant achievement by a staff or a remarkable incident that occurred on the previous day
  • Specific issues that need to be addressed by the store manager or the team member.
  • Change in responsibilities, if any
  • All external communication which has to be passed on to the Team member.



  • Ensure that high standard of grooming amongst all members of the team
  • All store staff should be active, smart and clean shaved, should wear the proper uniform, uniformly dressed, neat, clean and tidy.
  • All store staff should wear ID card and should be visible.
  • Sales staff should not be very casual in his approach to the customers.
  • Sales staff, security guard, and the store manager should always carry a smile while greeting and dealing with the customers.
  • Guard should be standing at the door and should always greet the customer when he comes and leaves.
  • Follow and impart all grooming standards communicated from time to time.

Manpower management

  • Lead with example.
  • Control employee attrition
  • Build and maintain employee morale
  • Ensure discipline.
  • Allocate and rotate responsibility amongst the customer relation associates
  • Prepare and maintain store roaster (weekly off) for all the store staff. This weekly off cannot be on weekend; it has to be fixed according to the convenience of store staff.

People development

  • Identify Training and development inputs required by the store staff to equip them with the skills to understand and fulfil consumer needs.
  • Impart on the job training inputs to store staff.
  • Should train senior store staff about maintaining documents, billing procedure (refer billing SOP), so that there is no difficulty in store operations in his absence. 

Visual merchandising

  • In-store product presentation. Coordination of Visual & Item presentation.
  • Maintenance and upkeep of all furniture and fixtures.
  • Assist team members in stacking, color blocking, and replenishment for his/her section and also in arranging window display.
  • The Central VM plan sent by the H.O is executed as per the guidelines. 
  • Point-of-Purchase (POP) material must accompany a product on promotion/ offer.

Customer handling

  • Provide excellent customer service in a manner that it differentiates our store from the rest of the market.
  • Share customer delight / WOW experience with the city manager.
  • Encourage building customer relationship with culture of service excellence for higher customer retention
  • Store manager has to ensure proper follow-up of visitors book & product request register.
  • Feedback expressing dissatisfaction or complaint needs to be addressed within 48 hours, and the same to be shared with the city manager.

Cost management 

  • Measurement of store operating costs.
  • Monitor Imprest cash and track expenses on a daily basis.
  • Regular & timely remittance of sales proceeds to accounts/commercial
  • Maintenance of all equipments–IT, AC, music system etc
  • Ensure proper upkeep & Cleanliness in store and Back room space in the store
  • “Batch close” total is taken out, cash is counted & entered in the register, lights are switched off & cash counter is locked before leaving the store.
  • Store manager has to ensure that assets are protected & no employee is misusing the company’s assets for his personal use. For e.g. carry bags, telephone, etc.

Inventory management

  • Ordering of stocks.
  • Receipt of inventory.
  • Documentation of receipts and update into the Shoppers system.
  • Documentation of returns (defects) and follow-up action.
  • Inventory reconciliation of Physical vs. Book stock.
  • Adherence to replenishment schedule

MIS and sale analysis

  • Review sales performance of store periodically.
  • Ensure timely & accurate information/ communication from the store to city manager and head office, pertaining to sales and competition in the area for periodic reviews.

General/ Administration

  • Ensure that the statutory records are maintained properly and are up to date
  • See that the attendance and leave record register are maintained accurately and updated timely.
  • Ensure that all the relevant rules of the Shops and Establishments Act, Labor Act are strictly adhered to.
  • Ensure that guard is maintaining all the registers properly.
  • Store manager will be responsible for protecting stock, cash and assets at all times at his/ her store.
  • All the equipment used in the store function smoothly.
  • Music levels should be comforting at all times.

Desired Experience and Skills
Education: Graduate, MBA is preferred
Years of Experience: 3-6 years, with minimum 1 year experience as SM


Should have:

  • Experience in retail store management, with proven skills in meeting sales targets consistently
  • Excellent customer management skills
  • Very good retail operation knowledge, with a very good understanding of retail KPIs which help drive retail sales
  • Excellent team management skills, ability to motivate staff, lead from the front and drive staff aggressively to meet sales targets
  • Pleasant personality & appearance with good grooming standards.
  • Excellent communication skills, articulate, able to handle situations aptly under pressure


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